And with so much negativity surrounding climate change, biodiversity loss and the state of the environment, people are fearful for the future and therefore there is a need for a symbol that both encourages and supports proactive, positive action - a symbol that will bolster an individual, group or organization dedicated to promoting environmental, social and economic sustainability to speak openly, initiate debate and show their solidarity for the creation of a better future for ALL life forms - and therefore the goal of the Intenature concept is to create a global movement that encourages solidarity between environmental organizations, businesses, political groups and cultures in order to bring about positive, environmentally inclusive change, right across the planet.
